Dawn Chubai's Live Selling School BLOG

Why You Don’t Need to Be an Influencer to Succeed at Live Shopping conversion strategy customer experience dtc brands ecommerce growth ecommerce marketing ecommerce strategy ecommerce trends founder marketing live commerce live selling live selling school live shopping livestream selling livestream shopping personal branding retail innovation shopify shoppable video social commerce video commerce May 20, 2026

One of the biggest misconceptions about live shopping is that you need to be:

ultra polished
highly extroverted
professionally trained on camera
or some kind of influencer personality

You don...

Live Shopping Isn’t a Trend. It’s the Next Shift in Ecommerce. conversion strategy customer experience digital retail dtc brands ecommerce growth ecommerce marketing ecommerce strategy ecommerce trends founder marketing live commerce live shopping livestream selling livestream shopping online selling retail innovation shopify shoppable video social commerce video commerce May 14, 2026

There was a time when simply having a website gave brands an advantage.

Then came social media. Then mobile commerce. Then same-day delivery. Then creator marketing.

And now?

We’re w...

elton john sitting with hands spread showing what he is selling on ebay

Rocket Man Resale Livestream Shopping Event commerce on camera blog ecommerce tips elton john live shopping live shopping talk philanthropy Jul 09, 2024

Elton John is stepping into the "Yellow Brick Road" of sales success with Livestream Shopping! 🌟

Just a few weeks ago, creative entrepreneur Emma Rogue and singer-songwriter Stephen Sanchez hosted a li...

Embracing the Spotlight: The Rise of Commerce on Camera authenticity commerce on camera blog dawn chubai ecommerce tips eitan koter influencer marketing live shopping live shopping talk social selling tiktok shopping vimmi Apr 08, 2024

Welcome to the first post for my new blog/ newsletter: " Commerce on Camera".

Gone are the days when brand awareness was solely the domain of billboards and magazine ads. Today, it thrives on screens...