Rocket Man Resale Livestream Shopping Event
Jul 09, 2024
Elton John is stepping into the "Yellow Brick Road" of sales success with Livestream Shopping! 🌟
Just a few weeks ago, creative entrepreneur Emma Rogue and singer-songwriter Stephen Sanchez hosted a live-streamed shopping event on eBay Live, all in support of the Elton John AIDS Foundation mission to end LGBTQ+ stigma.
The idea here is fans could shop online ahead of the 4-hour auction held at the brick-and-mortar shop, seamlessly blending digital and physical shopping experiences. The event featured hundreds of items from John’s personal closet, including bespoke Gucci jackets, Versace robes, customized Prada loafers, as well as affordable items such as historic concert T-shirts and baseball caps.
Why am I sharing this?
Imagine your charity auction kicking off a week before the event on a Livestream with your auctioneer, or a Boxing Day Livestream Shopping event previewing your in-store sale with your sales team or an affiliate influencer!
Livestream Shopping can take many forms and is a valuable sales and marketing tool for both retailers and non-profits.
Want to learn more? Download my FREE Small Business Guide to Livestream Shopping
Ready to brainstorm some ideas with me? Book your FREE 30-Minute ZOOM meeting with Dawn Chubai today!
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