I’ve been watching eBay Live roll out in Canada this year, and I think they’re getting something very right: they’re not treating Live Shopping like a separate thing that suddenly needs its own audien...
If you have been anywhere near social media lately, chances are you have seen Toni Brattin’s now-viral QVC moment.
While demonstrating one of her wigs LIVE on QVC, Toni had a pretty spectacular slip...
Facebook Live Shopping is coming back, but because Phase 1 is only just rolling out, the full brand playbook is still developing.
So I went right to the source.
I sat down with Guillaume Faure, f...
AI is changing how brands create content, communicate with customers, and sell online.
Used well, it can help businesses move faster, show up more consistently, and support customers in smarter w...
Facebook Live Shopping is back in the conversation.
And for ecommerce brands, that matters.
For years, social media has given brands the chance to build stronger relationships with their audiences....
Camera presence is no longer just a “nice to have” for founders, experts, and brand leaders. If your audience discovers you through social media, video content, webinars, media interviews, livestre...
One of the biggest misconceptions about live shopping is that you need to be:
- ultra polished
- highly extroverted
- professionally trained on camera
- or some kind of influencer personality
You don...
There was a time when simply having a website gave brands an advantage.
Then came social media. Then mobile commerce. Then same-day delivery. Then creator marketing.
And now?
We’re w...
Why Brands and Creators Must Rethink One-Off Content
If you’re a creator, you’ve likely attended influencer events where you filmed a Reel, posted a carousel, tagged the brand — and moved on.
If ...
Most people still misunderstand live shopping.
They assume it’s:
-
a product launch tactic
-
a discount event
-
or a digital version of a sales pitch
But the most effective live shoppi...
If you’re already doing Live Shopping → keep going. But get more strategic and more creative with your themes.
If you’re not doing Live yet → let this be your sign.
Because Live Shopping is not j...
My social feeds were full of “Shop closed. Snow day.” posts this week ❄️
And honestly—it made total sense. Brutal weather, unsafe travel, empty streets. No one’s heading out for a new dress or face ...
