Embracing the Spotlight: The Rise of Commerce on Camera

Welcome to the first post for my new blog/ newsletter: " Commerce on Camera".

Gone are the days when brand awareness was solely the domain of billboards and magazine ads. Today, it thrives on screens, big and small. Brands are now storytellers, using live streams, social media, and video content to weave narratives that resonate with their audience on a personal level. This visual era transcends traditional advertising, fostering a deeper connection through engaging and interactive content.

With platforms like Instagram, TikTok, and YouTube integrating shopping features directly into their interfaces, the path to purchase is just a few clicks away. This integration means that every product tutorial, unboxing video, or live Q&A session is a potential sales opportunity.

In my Live Shopping Talk YouTube Series, I recently chatted with Eitan Koter about the rise in Shoppable Video and the importance of getting your commerce strategies to the screen.

Some highlights w/ timecodes for those of you pressed for time!

2:30: Why Brick and Mortar Brands need to embrace new strategies
5:47 Why YOU or your BRAND REP can drive more sales than an influencer
9:30: Why shifting part of Ad Spend can produce more relevant ROI than Ads on traditional media
17:30: Recommenced Live Commerce event lead-time for Brands 

But my favourite moment was when Eitan said we just need to "RELAX" and go for the Authentic side of things at 19:44.

From paid and earned media to shoppable digital platforms, the impact of your commerce on camera marks a pivotal shift in how brands approach marketing and sales. 

I hope you enjoy this blog and that it becomes a resource for you to learn more about how you can bring your products and services to the spotlight and connect through the screen to reach more customers.