Live Selling for e- Commerce Stores | Video & Livestream Sales Tips

What If No One Watches Your Livestream? live selling Sep 29, 2026

One of the biggest fears I hear from founders who are thinking about Live Shopping is a pretty simple one:

“What if no one watches?”

And I get it. You choose a date, plan the products, get yourse...

Toni Brattin’s Viral QVC Moment: What I Was Watching as a $250M Shopping Host live selling live shopping qvc social commerce terri conn toni brattin tv home shopping video commerce Aug 12, 2026

If you have been anywhere near social media lately, chances are you have seen Toni Brattin’s now-viral QVC moment.

While demonstrating one of her wigs LIVE on QVC, Toni had a pretty spectacular slip...

Why You Don’t Need to Be an Influencer to Succeed at Live Shopping conversion strategy customer experience dtc brands ecommerce growth ecommerce marketing ecommerce strategy ecommerce trends founder marketing live commerce live selling live selling school live shopping livestream selling livestream shopping personal branding retail innovation shopify shoppable video social commerce video commerce May 20, 2026

One of the biggest misconceptions about live shopping is that you need to be:

You don...