Why D2C retailer Guestify is using Live Commerce, their KPI's and their show strategies for each event
I met Esther Ifrah while scrolling through Socials, in search of businesses that are disrupting the retail industry. Esther has a corporate background, working for Canadian Tire as a Buyer, then moving into Brand Management of an $850 Million portfolio. After 17 years she needed a change. An opportunity to relocate to Florida was a chance for a fresh start. She decided to open Guestify, an eCommerce store selling clothing and accessories for the Travel Enthusiast. No physical storeā¦but she wanted to put a face to her business, to instil trust, to connect and to build community. Those were her KPIs when deciding to partner with StageTen to host Livestream shopping events. She does a GREAT JOB and is an inspiration and example of what is possible when you Leap into Livestream.
Why did I start Live Selling School? So that small businesses, and eCommerce only businesses (D2C) can succeed in business using ALL of the tools available to them.
I hope you enjoy Estherās insight and learnings as a retailer leveraging all the Live Commerce has to offer now...and in the future.
My NEW Free "Small Business Guide to Livestream Shopping" is available NOW šļø
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