We begin September 1, 2026 with sessions 1x per week. All sessions will be available to view on replay and all students will have access to office hours to help fill the gaps on your activation.

We can’t reasonably structure the group around any one participant’s schedule. All sessions are recorded and uploaded. Transcript and written instructions will also be available. There will also be office hours to help you fill any gaps from the replay and resources to keep you on track.

Yes. In Week 1 we’ll decide on your platform that works with your goals (and budget - there are free and affordable subscriptions) and minimum viable tech so you can move forward with what you have or with simple upgrades.

No. The goal is that by the end of the 4 weeks, you can confidently go live and are fully prepared to host your first event. You can choose the event date that makes sense for your brand. You will be completely supported with office hours and monthly group check-ins (optional to attend) as you navigate this on your terms.

Yes. The framework works for all:

• Single‑SKU or hero product brands
• Larger catalogs with many products or collections
• Service and subscription offers (meal planning, fitness memberships, programs)
• High‑ticket treatments and experiences(like med spa services)

Inside the cohort we’ll focus on building a clear, focused offer lineup that fits your audience, inventory, and margins. The structure of the live show stays the same; we tailor what you feature and how you position it for your specific type of brand.

This is a guided implementation cohort with coaching and community. You get a clear, structured path to build your first live shopping event plus access to support when you want it, without the pressure of ongoing 1:1 calls.

No. The core of the cohort is the 4 live training sessions and their recordings.
The community, group coaching, and office hours are optional layers of support  (though INCLUDED with the founding May 2026 group) you can use when you need help applying the material or even just want to brainstorm ideas. You can get full value from the program even if you never post in the community or join extra sessions.

That works. You’ll still get the full 4‑week curriculum, live sessions, and all replays. The additional support (community, Q&A, office hours) is there to speed up implementation and give feedback, not as a requirement.

 This cohort is built on a framework that has already been battle‑tested, not theorized.

• The method behind this program has been distilled from over $250M in live shopping sales
• It’s the same framework Dawn uses in her “Bring Your Brand to Live” 1:1 work with ecommerce brands
• The transformation of this framework and method is proven:
  • Clarity on if and how live shopping fits your brand
  • A concrete, repeatable structure for your events
  • Stronger positioning, offers, and on‑camera flow

• What’s new is the group cohort format, which is why you’re getting beta pricing for this round. As with any strategy, no one can guarantee a specific revenue number, because results are affected by your products, margins, traffic, and execution. What is guaranteed inside this cohort:

  • You’ll leave with a complete, ready‑to‑run live shopping event mapped out
  • You’ll get optimization strategies to squeeze more value out of each livestream:
    • How to repurpose the content across your social channels
    • How to use replays and follow‑ups to drive additional sales
    • How to treat each event as an asset you can iterate on, not a one‑off

  The ROI here is both immediate (a launch‑ready event and promo plan) and compounding (a framework your team can run and refine over time).

This cohort is designed so your team can run live shopping 100% in‑house with minimal equipment and in-house resources..

At a minimum, you can get started with:

• A phone and basic ring light (or whatever setup you already use for content)
• Your live shopping platform of choice

Platform costs vary:

• Some platforms are free to use but take a commission on live sales
• Others charge a monthly subscription (often under US$100/month) with no commission

If you choose to hire a dedicated host instead of using someone from your team, that would be an additional cost on your side. The cohort will still give you the framework, show structure, and optimization strategy that any host can follow.

It's important not to feel overwhelmed. This is EXACTLY why this co-hort has been created - to help you decide, with the guidance of a professional who has worked through this exact process 1:1 with Brands and to offer clear next steps and assistance. 

Yes. The framework you’ll learn is brand‑agnostic and repeatable, so you can adapt it as your product mix, audience, or platforms evolve.

As a founding cohort member, you get:

• Lifetime access to the session recordings
• All templates, checklists, and future updates as the cohort is refined over time
• Ongoing access to the community, office hours, and any future group coaching tied to this program (this will be an upgrade for future co-horts)

You’re not just buying a one‑off training. You’re becoming part of the build, and you get the rewards as the offer is fine‑tuned and expanded.