Getting Website Visits But Not Enough Sales? Turn Attention Into Sales With Live Shopping!
Join the Live Shopping Accelerator, a guided 3-session working experience with Dawn Chubai. Designed for ecommerce brands ready to convert visibility into revenue with Live Social Shopping and Shoppable Video.
Built for brands selling products, services, memberships, and subscriptions that want a clearer path from engagement to revenue.
Join the waitlist now for early access and first opportunity at VIP seats. Registration for next Accelerator opens April 1.
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Many ecommerce brands today are experiencing:
• website conversion rates stuck around 1–2%
• social media engagement that doesn’t translate into purchases
• influencer campaigns that generate awareness but unclear ROI
• customers who are interested but still hesitant to buy
Because most brands rely on static marketing to sell dynamic offers.
Product pages.
Ads.
Posts.
But customers often need more confidence before purchasing.
They want to:
• see the product demonstrated
• understand the value clearly
• hear the story behind the brand
• ask questions before they buy
This is where live shopping changes the equation.
Live shopping is quickly becoming one of the most effective strategies for ecommerce brands looking to increase conversions. By combining livestream shopping with real-time interaction and product storytelling, brands can create a buying experience that builds confidence and drives immediate sales. The Live Shopping Accelerator helps brands develop a live shopping strategy designed to turn attention into revenue.
Why More Brands Are Live Shopping
Industry leaders like Gary Vaynerchuk have been talking about the rise of Live Shopping and Social Commerce. So why is it so popular?
Because live video allows brands to do something traditional ecommerce cannot:
Demonstrate products.
Explain services.
Build trust in real time.
Guide viewers directly to the purchase.
But knowing it’s coming and knowing how to implement it are two very different things.
That’s where most brands get stuck.
What is Live Shopping?
Live Shopping combines video, storytelling, and real-time interaction to turn curious viewers into confident buyers.
Instead of hoping someone understands your offer from a website page…
You can:
• demonstrate products
• explain services
• highlight packages or memberships
• answer questions in real time
When people understand the value and trust the presenter…Buying becomes much easier.
The challenge for most brands isn’t understanding the concept — it’s knowing how to implement it effectively.
Why Live Selling Converts Better Than Traditional Ecommerce
Most ecommerce brands today rely on static selling environments.
 Product pages.
Ads.
Social media posts.
While these tools are valuable, they often leave customers with unanswered questions.
Which leads to hesitation — and low conversion rates.
Live selling changes that dynamic.
When a brand goes live, customers can:
• see the product demonstrated
• hear the story behind the brand
• understand the value more clearly
• ask questions before purchasing
Instead of browsing passively, viewers experience a guided buying moment.
That combination of demonstration, storytelling, and real-time interaction helps build confidence much faster than traditional ecommerce pages.
And when confidence increases…
conversion rates often increase as well.
This is why many brands are now exploring live shopping as a way to bridge the gap between attention and revenue.
Live Selling Doesn’t Have to Look Like QVC
Modern live commerce adapts to your brand’s voice, aesthetic, and audience — the strategy stays the same, but the style can be completely your own.
When many brands first hear the phrase “live shopping,” they imagine a very specific format.
Fast-talking hosts.
Highly scripted product pitches.
Something that feels closer to television shopping than their brand.
But modern live selling doesn’t have to look that way.
Today, brands across fashion, beauty, wellness, lifestyle, and services are using livestream in ways that feel completely aligned with their identity.
For some brands it looks like:
• a founder-led conversation
• a product demonstration
• a behind-the-scenes experience
• an educational session
• a guided shopping moment
The key isn’t copying a format.
It’s understanding the selling structure behind it.
That’s where Dawn’s expertise comes in.
After years selling products live on national television at The Shopping Channel (over $250M in sales) and now working with modern ecommerce brands across categories, Dawn helps brands apply professional live selling strategies in a way that feels authentic to their voice and audience.
Inside the accelerator, you won’t be trying to imitate someone else’s style.
You’ll be guided to create a live selling approach that works for your brand.
Because the goal isn’t to perform.
The goal is to connect with customers and convert interest into sales.
The strategy behind live shopping is proven. How it shows up for your brand should be unique.
The Live Shopping Accelerator
This is not a passive training. This is not a course .
It’s a LIVE guided working session where Dawn Chubai (Live Selling Strategist and Host with $250M in product sales)  will walk you step-by-step through building your brand’s live selling strategy.
Over three focused sessions, you’ll work through the same strategic framework Dawn uses with brands in her Bring Your Brand to LIVE activation.
Together we will:
• identify the right products, services, or offers to feature
• determine the best platform or livestream setup
• map out your show structure using the HSH Method of Live Selling
• clarify your call-to-action and sales strategy
• outline how to promote your livestream so people actually show up
• plan how to repeat livestreams to drive ongoing sales
By the end of the accelerator, your brand will have everything mapped out to confidently go live.
Waitlist members receive first access to the Live Shopping Accelerator plus priority access to the limited VIP interactive seats.
*replays available
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JOIN THE WAITLIST
By the end of the accelerator, you will have:
Decisions made and actions to take SPECIFICALLY for your BRAND
Tech and Platform
Know exactly where and how to go live, with guidance on the best platform and setup for your brand.
Show Structure
Map out what to say and how to present your offer using Dawn’s proven live selling framework.
Marketing and Momentum
Learn how to promote your livestream and turn it into a repeatable sales channel.
So that instead of wondering how live social shopping works…
You’re ready to go live with confidence and with a repeatable framework. This accelerator is based on the same strategy Dawn uses inside her 'Bring Your Brand to LIVE' private program, adapted for a small group working session.
 Designed for Brands That Sell:
• Physical products
• Services or treatments
• Experiences or packages
• Memberships or subscriptions
• Programs or digital offers
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If you’ve ever thought:
• We’re getting traffic… but conversions are still low.
• Our content gets engagement but not consistent sales.
• We’ve tried influencer marketing but the ROI isn’t always clear.
• We know our offer is strong — we just need a better way to communicate it.
This accelerator will show you how live social shopping helps bridge that gap.
Meet your HostÂ
Dawn Chubai
Founder, Live Selling School
Before founding Live Selling School, Dawn spent years as a national television broadcaster and host on The Shopping Channel, helping generate more than $250 million in live product sales. Dawn has sold top brands (Such as Apple, Samsung, Beekman 1802, L'Occitane, Effy Jewellery, It Cosmetics and more) and in every single category imaginable.Â
Today she helps brands translate those same professional live selling techniques into modern livestream and social commerce strategies. By leveraging and implementing Dawn's strategies, brands have seen up to 40% conversion rates in a single hour vs traditional ecommerce.
Because when customers can see, hear, and understand your offer…
sales happen faster.
Join the WaitlistWhy Join the Priority Waitlist?
When the next cohort opens, waitlist members will receive:
âś” Early access to registration
âś” First opportunity to secure VIP interactive seats
âś” A special bonus available only to waitlist members
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Be First to Know When Doors Open
Waitlist members receive first access to the Live Shopping Accelerator plus priority access to the limited VIP interactive seats.
*replays available
Join the Priority Waitlist for the Live Shopping Accelerator. Registration Opens Soon.
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Frequently Asked Questions
Live shopping (also known as livestream commerce, Livestream Shopping, Live Social Shopping etc) allows brands to demonstrate products in real time while customers watch, ask questions, and purchase instantly with ecommerce plugins or native apps..
Yes. Live shopping helps brands of all sizes increase engagement, build trust with customers, and improve ecommerce conversion rates.
The Live Shopping Accelerator is a guided program led by Dawn Chubai that helps brands activate a live shopping strategy and launch their first livestream event. T
Can’t attend live? No problem.
Waitlist members who register will receive access to the session replays.