Facebook Live Shopping is coming back, but because Phase 1 is only just rolling out, the full brand playbook is still developing.

So I went right to the source.

I sat down with Guillaume Faure, founder of LiveMeUp, one of the platform partners working with Meta on this new Live Shopping rollout for businesses.

While other platform partners include Sprii, TalkShopLive, CommentSold, and Firework, my interview with Guillaume focuses specifically on what Shopify and ecommerce brands need to know if they are exploring Facebook Live Shopping through LiveMeUp.

What Brands Need to Know

To access Facebook Live Shopping with ecommerce integration or pinned products, brands will need:

• A business Facebook Page
• An ecommerce store or clear pathway to checkout
• A Live Shopping platform that supports the integration
• A Meta Ads strategy

And yes, from what is being tested in this first phase, brands should expect Meta Ads to be part of the Facebook Live Shopping path.

Right now, Meta and its platform partners are testing different ad spends to better understand ROAS, or return on ad spend. Guillaume explains more about that in the interview.

Can You Still Do Live Shopping Without Meta Ads?

Yes, but the ecommerce integration would live on your own website, not inside the Facebook Live Shopping ad experience.

Can the Livestream Still Broadcast to Facebook?

Yes. But without Meta Ads, you will likely still need to drive viewers back to your website if you want them to access the full shoppable experience.

Why Strategy Still Matters

Whether your path is Facebook Live Shopping, website-based Live Shopping, shoppable video, or another video commerce platform, you need more than the tech.

You need:

• A clear show flow (chaos doesn't convert)
• The right products
• iIcentives
• A framework that turns attention into action

I walk through these strategies and proven frameworks in my free Live Shopping Starter Kit, no matter which platform path you choose (with or without meta ad).

The point is this: Facebook Live Shopping may be opening a powerful new door, but the brands that will be ready are the ones building the strategy now.

Watch the Interview

Download the free Live Shopping Starter Kit 

Try LiveMeUp free for 14 days here (can be used with or without Meta Ads)